Velma de la Rosa, Executive Director

Velma de la Rosa is the Executive Director of The Dominguez Dream, a public nonprofit dedicated to empowering children in underserved communities to achieve their full potential through literacy and STEAM (Science, Technology, Engineering, Arts and Math). Velma is responsible for the operational management, fiscal oversight and administration of the organization. She oversees program implementation in partnering schools in California, Arizona and Washington.


Velma is a skilled executive with over 20 years of corporate, public and non-profit sector experience developing partnerships, implementing strategic initiatives and innovative programs to address the needs of targeted communities and populations at local, national and global levels. Velma’s unique experience has provided her many opportunities to collaborate across various sectors for the greater good, a greater impact and making communities better. She has built a successful and progressive career through her employment with major utilities such as the City of Los Angeles Department of Water and Power, global corporations such as Citigroup and the TELACU Education Foundation, a national non‑profit organization.


Velma is active with organizations promoting greater access to education, the advancement of women and families and leadership development.  She served on the board of Comisión Femenil de Los Angeles, an organization geared towards the political and economic empowerment of Hispanic women, and the National Latina Business Women Association of Los Angeles, an organization that supports Latinas to develop their business and professional acumens to achieve their career goals.  She has also served on the USC Stan Ross Minority Real Estate Finance and Development Program Advisory Council, a program dedicated to preparing members of minority groups in emerging communities to establish a foundation toward becoming leaders in real estate finance and development, and the Hearthstone Housing Foundation Board, a national non-profit dedicated to providing service enriched affordable housing. She has served on the White Memorial Charitable Foundation Board, the Cleft Palate Program Auxiliary Committee and their Gala Host Committee.


She received her Bachelor of Science in Management from Pepperdine University and completed the Stan Ross Minority Real Estate Finance and Development Program with the Lusk Center for Real Estate at USC. 


Velma is a life-long Californian.  She is a mother of four young men and a grandmother of two.  She lives with her family in Whittier. In her leisure time, she enjoys entertaining family and friends at home, reading and traveling.